Privacy Policy

Last updated: July 21, 2026

VIRA ("VIRA," "we," "us") provides customer-capture, review, and win-back software to local and service businesses (our "Clients"). This policy explains what information we collect, how we use it, and the choices available to you, whether you are a Client or a customer of a Client whose business uses VIRA.

1. Information we collect

From Clients: business name, contact details, billing information, and account settings.

From Clients' customers: when you opt in at a participating business (for example by scanning a QR code, tapping a link, texting a keyword, or calling), we collect the information you choose to provide (typically your name and phone number) together with basic activity such as visits and offers redeemed. This information is collected on behalf of, and belongs to, the Client business.

2. How phone numbers are collected & SMS consent

• Phone numbers are collected only through voluntary opt-in: you scan a QR code, tap a link, text a keyword, or otherwise expressly agree to receive messages from a specific business. We never buy, scrape, or import phone numbers without consent.
• At the point of opt-in you are told which business will message you and what kind of messages to expect (visit follow-ups, review requests, and occasional offers).
• Message frequency varies. Message and data rates may apply.
• You can opt out at any time by replying STOP to any message. Reply HELP for help. Opt-outs are honored immediately and permanently.
• Opt-in data and consent records are never sold or shared with third parties for their marketing purposes. Your number is used only to send the messages you agreed to receive from that business.

3. Data ownership

Contact lists captured through VIRA belong to the Client business that collected them, not to VIRA. Clients can export their data at any time and take it with them if they cancel. VIRA does not market to, sell, or share Clients' customer lists.

4. How we use information

We use information to operate the service: delivering messages Clients configure, requesting reviews after visits, sending win-back offers, measuring results, preventing abuse, and providing support. We do not use Clients' customer data for advertising or any purpose beyond providing the service.

5. Sharing

We share data only with service providers needed to run VIRA (such as SMS carriers and hosting providers), under contracts that limit their use of it; when required by law; or with the Client business your data belongs to. We do not sell personal information.

6. Security & retention

We use industry-standard safeguards to protect data in transit and at rest. We retain data for as long as the Client account is active or as required by law; Clients may request deletion at any time.

7. Your choices

Reply STOP to any message to stop receiving texts. To access, correct, or delete your information, contact the business you opted in with, or contact us and we will route your request to them.

8. Contact

Questions about this policy: privacy@viraleyemediaandanalytics.com.